MIEVIC must be very familiar to everyone. When we go shopping, we almost always encounter MIEVIC, and everyone will go in and take a look. Now MIEVIC can be said to have become popular throughout the country.

Why is MIEVIC on fire? To understand MIEVIC, one must gradually penetrate its core logic and consider it from several perspectives such as positioning, value, curve, value chain, and profit model.

The first thing to consider is the positioning of MIEVIC. MIEVIC sells daily necessities such as cosmetics, small accessories, plush toys, luggage, household appliances, small electronic products, etc. Its main target audience is young people in first and second tier cities, especially women. Women, fast moving consumer goods, and small department stores are its core groups.

The knowledge of daily necessities is a unique collection of categories. If you want to buy an umbrella, a mouthwash cup, or a pillow now, where can you buy it? The waiting time for delivery on the internet is around three or four days. When I go to the supermarket to buy something, I have to wait for half a day to find it. It's not exquisite enough, and I also need to queue up to pay the bill. The price is not suitable when I go to other places.

And what MIEVIC does is to combine these small products, so it's easy to come up with the idea of buying a cup on the way out of work, shopping on weekends, and checking if there are any small products you like.

The business field chosen by MIEVIC effectively avoids the red sea competition of e-commerce and other retail mentality, and is a unique field. It has to be said that in business, choice is more important than effort. If you choose a small user base, low profit margin, and low repurchase rate, it is easy to hit the ceiling.

What value has MIEVIC created? On the price curve, MIEVIC has the following characteristics: low price, strong product design, exquisite packaging, rich variety of products, fast update speed, high-end and fashionable decoration, location in commercial centers, self-service shopping, and so on.

Overall, the value curve design of MIEVIC is very in line with the current shopping habits of people, and it is also the core of its popularity.

Product quality is the core key to maintaining the vitality of enterprises, and in the context of consumer upgrading, most consumers are more willing to spend more money on high-quality products. Therefore, MIEVIC's future will be based on market demand, providing consumers with more high-quality and affordable products, and contributing to the development of China's new retail industry.