Fast fashion department stores have abandoned the drawbacks of dirty and messy shopping environments and poor service attitudes, while also focusing on store style, product quality, and in store services, bringing consumers a brand new shopping experience. For small city residents, they can fully enjoy the shopping process in a warm and comfortable environment, selecting their favorite products, which is also what they hope to see.

　　Mi Wei Ke's products mainly focus on skincare, beauty, and daily necessities. These products have a high usage rate in daily life and a large market demand, which can meet the needs of different consumers. As long as the product quality and style can be guaranteed to conform to fashion trends, with irreplaceable advantages, it can naturally win the favor of consumers, achieve multiple sales and fast sales, and earn profits.

　　The consumption level of small cities is not as high as that of large cities, and the market positioning of Miguel is very in line with the consumption ability of small city residents. The product price is generally between 5-100 yuan, which can be affordable for the public. Consumers can choose at will without any financial burden, free from price constraints, and purchase with peace of mind.

　　The cost of opening a fast fashion department store is not high, mainly including rent, decoration, and procurement expenses. The rent in small cities is relatively cheap, so try to open a store in a crowded area, such as busy streets, troublemakers, markets, and bus stops; In terms of shaping the image of the store, it is good to ensure that the decoration is clean and comfortable, and the display is well organized; The purchase price of small commodities is not high, and finding high-quality and low-priced sources can also reduce costs.

　　Before opening a store, the operator should determine the development direction and positioning of the fast fashion department store; During the business process, it is necessary to continuously adjust the plan, adapt to the needs of consumers at different stages, flexibly operate promotional methods, and use publicity and products to continuously attract customers into the store; Learn to summarize experience from business operations, optimize various aspects, balance all aspects, and explore market patterns.

　　Is there a prospect for fast fashion department stores in small cities? Small cities are not as prosperous as big cities, but as long as the population concentration in small cities reaches a certain standard, this is not a problem. Moreover, market competition is relatively less intense, there are market vacancies, and business risks are relatively low. Operators should seize market opportunities, seize market opportunities, and rely on the unique advantages of fast fashion department stores to occupy market share, achieving long-term business operations of the stores.

　　The fast fashion department store brand, represented by the Nordic style brand MiVico, has risen against the trend. Since 2014, MiVico has developed rapidly. Currently, MiVico has over a thousand physical stores worldwide, with strong expansion in over 30 countries and 300 cities worldwide. Wanda Plaza, Wuyue Plaza, Joy City, China Resources MIXC, Greenland Colorful City, Hong Kong New World Department Store, Vitality City, New Mart, RT-Mart, as well as large commercial groups such as Eurasia Group, Dashang Group, and Fashion Group, can all see its traces. Even many third and fourth tier cities can have traces to follow, and the store is full of popularity.